Future-Proofing Your Mobile Budget Marketing Strategy
Mobile Pocketbook Advertising
Mobile purses, like Apple Wallet and Google Pocketbook, store digital variations of bank card, loyalty cards, occasion tickets, promo codes and more. They're an indispensable customer involvement device for brand names since they're a long-term, easy-to-find, low-barrier means to link and convert.
Unlike emails or social media sites advertisements, mobile wallet passes can be regularly upgraded with vibrant content-- which consumers want and anticipate. As an example, a retailer can set up an automated campaign that sends everyday bargains to its mobile pocketbook pass holders for a limited period.
This kind of targeted messaging programs you respect your most loyal retention metrics customers while also driving more deal frequency-- an effective mix. It's a specifically reliable strategy for brands that want to drive customer loyalty without having an app.